September 23, 2019
If digital games can be habit-forming, could the powerful techniques used to glue people to their screens, known as “ludic loops”, be put to use to break bad health habits or create good … Read More
September 16, 2019
Research now shows that a key to the success of certain online games and game apps is that they give players a sense of competence and confidence.[1] It’s a key part of their … Read More
September 9, 2019
“It sounds like fun, but does it really work?” I can’t tell you how many times my marketing clients, especially those in pharma and health care, have asked me that question about using … Read More
June 6, 2018
Learn how digital technology can be used to help patients modify or change behavior to manage chronic diseases and other health issues.
We live in a world that often misunderstands medicine. Even the loftiest media aren’t immune; I recently read an article in the New York Times that, among other errors, referred to a glucose … Read More
May 30, 2018
Based on the revolution in technology, companies need to reimagine the way they sell and communicate with customers and prospects. Based on a company’s growth objectives or barriers to success, business and brand … Read More