Consulting
Beverly provides in depth strategic consulting services to a number of industries: financial services, pharmaceutical, biologic and heath & wellness, e-commerce, technology, packaged goods, retail, skin care & beauty, fashion/apparel, luxury goods, travel, hospitality/hotel & lodging.
Business Solutions
Business Solutions
It’s all about asking not just a lot of questions, but the right questions. Beverly’s roadmap to success, the 4R’s process, is the foundation to determine whether a business needs to refine, retool, redefine or reinvent itself or the way and how it communicates with its customers. View “The 4Rs Process: Roadmap to Success“
Strategic Consulting
Strategic Consulting
Are you looking for the best solutions to make e-commerce work profitably for your business? Do you want to expand your customer base but aren’t sure which demand generation platform to choose? Partner with Beverly Beaudoin and Associates and transform the way you do business.
e-commerce
e-commerce
Beverly has led the launch of many new e-commerce sites that have helped build businesses and enhanced the customer experience and customer engagement by adding innovative touch points along the customer journey and the path to purchase. Let us show you how to increase sales, brand loyalty and ROI.
Customer Experience & Customer Engagement
Customer Experience & Customer Engagement
Research shows it often take 9 touch points or brand interactions before a prospect turns into a customer. Make every customer experience count. Talk to us to see how we create customer experiences and engagement programs that lead to total customer ecosystems. These programs not only drive customer acquisition but deep customer loyalty— the kind of authentic customer relationships that accelerates sales and ROI. Let us help you find more customers that are like your best customers.
CRM/eCRM
CRM/eCRM
We know it is more cost effective to keep a current customer than it is to acquire a new one. Using a CMS that supports your content output, let us create the digital-focused omni-channel programs that meet your goals and objectives.
Social Media
Social Media
Beverly provides first-hand experience integrating best practices of social media to drive the conversation, generate consumer awareness and the right following leading to trial, repeat purchase & loyalty. In today’s on-line marketplace where peer and celebrity influencers are the mainstay, knowing how to navigate the social sphere with an optimized social mix is a business must-have.
Research & Data Insights
Research & Data Insights
Beverly and her associates provide timely market intelligence and data insights so that you can make the right strategic moves to solve your business needs. Expert in both B2B and B2C, Beverly Beaudoin and Associates has global reach and has a deep toolbox of qual and quant research techniques. Learn More.
Brand Strategy
Brand Strategy
A brand’s customers should be at the heart of one’s brand strategy; how a brand and its business model meets or fulfills customers’ need(s) on an emotional or rational level. In this digital age of 24/7 access where a brand advocate or antagonist can make or break a brand in a nano second, every aspect of strategy must align, be relevant and speak with “one voice” in the market place. If this were easy to do, 7 out of 10 new businesses wouldn’t fail after 10 years and many of the storied brands we baby boomers grew up with wouldn’t be gasping for sales.
Marketing & Communications
Marketing & Communications
As an integrated marketing, advertising and communications thought leader, Beverly brings more than 30 years experience creating successful programs for such iconic brands as American Express, Citi, Avon, DeBeers Diamonds, Procter & Gamble, Johnson & Johnson, Genentech, Novartis and Amgen. From Val Props to Message Architecture, to the launch of new products or new companies, let Beverly Beaudoin and Associates show you how.